DigiTrafic® - complete people counting solution, based on infrared technology barrier, wholly designed and developed by Quartz Matrix specialists.
Why is it necessary to know the number of customers in retail business area?
To evaluate the success of marketing campaigns
To measure the performance of each store / location
To compare the performance of stores inside a store chain
To negotiate rental levels inside shopping malls
To calculate the conversion rate between visitors and buyers
To monitor recorded audience to organized events
To properly size the sales staff and daily working schedule, depending on peak hours and days
Advantages of DigiTrafic® :
Provides annual, monthly, weekly, daily and hourly statistics on customer traffic in each location
Measures the efficiency level of marketing campaigns
Monitors customer traffic before, during and after implementation of a marketing campaign
Provides useful information to synchronize purveyance activity with the less busy periods
Helps sizing sales staff to increase their efficiency
Improves new organizing and presentation methods for merchandise inside stores
Monitors audience level for various organized events
Allows counting people that enter (IN) and leave (OUT) on a single door and on multiple doors
Displays data into tables and graphs.
